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The Root

Strategic marketing intelligence from Wise Roots

The Root tracks what is actually changing in AI and marketing for business owners: answer engines replacing search, what the ad platforms shipped this week, local visibility, and the plays working right now. New intelligence published every week by Josh Levine, the Phoenix CMO behind Wise Roots.

Your Tracking Pixel Just Became a Liability. Here's the Fix.Industry Playbooks

Your Tracking Pixel Just Became a Liability. Here's the Fix.

A dental support organization just settled for $18.7 million because the tracking pixels on its website were quietly sending patient health data to advertisers. If you run a dental practice, a med spa, or any business that collects health information, the same exposure is sitting on your site right now. Here's what it is, what it means, and what to actually do about it this week.

Sep 22, 2026·8 min read