Google & Meta Ads Management

Google & Meta Ads That Actually Convert

Josh Levine applies 20+ years of CMO strategy to every paid campaign. No junior account managers, no templated strategies.

No minimum ad spendYou own your ad accountsMonth to month, no contracts
4x
revenue returned per dollar spent, local service client
52%
lower cost per new customer within 90 days
340%
more reservation-intent clicks, Phoenix restaurant
Google & Meta Ads That Actually Convert
01

Why Most Paid Ad Campaigns Fail

Wrong Optimization

Agencies optimize for impressions, not customers walking through your door.

Wasted Budget

Generic keyword targeting wastes budget on the wrong audience.

Zero Attribution

No attribution β€” you cannot trace which campaign produced which customer.

02

CMO-Level Strategy Applied to Every Campaign

01

Custom Architecture

Campaign architecture built for your specific business model and sales cycle.

02

Precise Targeting

Audience segmentation based on real buyer behavior in Phoenix and Scottsdale.

03

Expert Copywriting

Ad copy written by a CMO who has studied what actually converts in this market.

04

Full Transparency

Live attribution tracking so every dollar is accounted for.

05

Continuous Improvement

Monthly optimization, not quarterly check-ins.

03

What is included

Google Ads

  • Search campaigns (branded and non-branded)
  • Display campaigns (retargeting and awareness)
  • Demand Gen video
  • Local Services Ads
  • Performance Max where appropriate.

Meta Ads

  • Facebook and Instagram management
  • Audience building
  • Creative strategy
  • Retargeting sequences
  • Lead generation campaigns.
04

What You Actually Get, Versus What Agencies Usually Sell

Who builds your campaigns
Typical agencyA junior account manager working from a template.
Wise RootsJosh Levine personally, applying 20+ years as a CMO.
Ad account ownership
Typical agencyHeld inside the agency account. You lose the history if you leave.
Wise RootsYours. If you leave, you keep everything.
Minimum ad spend
Typical agencyRequired, often several thousand a month before they will talk.
Wise RootsNone. Spend stays in your account and you decide the amount.
Optimization cadence
Typical agencyQuarterly check-ins.
Wise RootsMonthly optimization against conversion data.
What gets reported
Typical agencyImpressions and clicks, with no line back to revenue.
Wise RootsLive attribution so every dollar is traced to a customer.
05

What Clients Have Seen in the First 90 Days

A Phoenix restaurant client saw reservation-intent clicks increase 340% and cost per new customer drop 52% within 90 days.

An orthodontic practice doubled new patient inquiry volume within the first 90 days.

A local service business achieved 4x revenue returned for every dollar spent within 60 days.

Results vary by industry and market. Josh will give you honest projections during your strategy call.

Most agencies optimize for impressions, because impressions are easy to report. We optimize for customers walking through your door, which is harder to do and the only thing you can actually spend.
Josh Levine, founder of Wise Roots
06

Common questions

Measurable improvement in click quality and cost per conversion within 30 days. Revenue impact typically shows within 60 to 90 days.

Ready to Stop Wasting Ad Budget? Let's Talk.

Let's Talk