Google & Meta Ads That Actually Convert
Josh Levine applies 20+ years of CMO strategy to every paid campaign. No junior account managers, no templated strategies.
Why do most paid ad campaigns fail?
Most paid ad campaigns fail because they optimize for the wrong outcome. Agencies often target vanity metrics like impressions and clicks to easily show activity. Without live attribution connecting campaigns to actual revenue, you end up wasting budget on the wrong audience while failing to generate real customers.
Wrong Optimization
Agencies optimize for impressions, not customers walking through your door.
Wasted Budget
Generic keyword targeting wastes budget on the wrong audience.
Zero Attribution
No attribution — you cannot trace which campaign produced which customer.
What does CMO-level strategy look like for paid ads?
CMO-level strategy means building campaigns around your specific business model and sales cycle rather than using templates. It involves precise audience segmentation based on real buyer behavior and expert copywriting. Every dollar is tracked through live attribution, ensuring continuous monthly optimization against conversion data, not just quarterly check-ins.
Custom Architecture
Campaign architecture built for your specific business model and sales cycle.
Precise Targeting
Audience segmentation based on real buyer behavior in Phoenix and Scottsdale.
Expert Copywriting
Ad copy written by a CMO who has studied what actually converts in this market.
Full Transparency
Live attribution tracking so every dollar is accounted for.
Continuous Improvement
Monthly optimization, not quarterly check-ins.
What is included?
Google Ads
- Search campaigns (branded and non-branded)
- Display campaigns (retargeting and awareness)
- Demand Gen video
- Local Services Ads
- Performance Max where appropriate.
Meta Ads
- Facebook and Instagram management
- Audience building
- Creative strategy
- Retargeting sequences
- Lead generation campaigns.
How does Wise Roots compare to typical agencies?
While typical agencies assign junior account managers to work from templates, Josh Levine personally manages your campaigns. You retain full ownership of your ad accounts and there is no minimum ad spend required. We provide live attribution reporting that traces every dollar back to a customer, rather than just showing impressions.
What results do clients see in the first 90 days?
A Phoenix restaurant client saw reservation-intent clicks increase 340% and cost per new customer drop 52% within 90 days.
An orthodontic practice doubled new patient inquiry volume within the first 90 days.
A local service business achieved 4x revenue returned for every dollar spent within 60 days.
Results vary by industry and market. Josh will give you honest projections during your strategy call.
Most agencies optimize for impressions, because impressions are easy to report. We optimize for customers walking through your door, which is harder to do and the only thing you can actually spend.
What do buyers ask most often?
Measurable improvement in click quality and cost per conversion within 30 days. Revenue impact typically shows within 60 to 90 days.