Google & Meta Ads Management
Google & Meta Ads That Actually Convert
Josh Levine applies 20+ years of CMO strategy to every paid campaign. No junior account managers, no templated strategies.
- No minimum ad spend
- You own your ad accounts
- Month to month, no contracts
- 4xrevenue returned per dollar spent, local service client
- 52%lower cost per new customer within 90 days
- 340%more reservation-intent clicks, Phoenix restaurant
01The problem
Why do most paid ad campaigns fail?
Most paid ad campaigns fail because they optimize for the wrong outcome. Agencies often target vanity metrics like impressions and clicks to easily show activity. Without live attribution connecting campaigns to actual revenue, you end up wasting budget on the wrong audience while failing to generate real customers.
- 01
Wrong Optimization
Agencies optimize for impressions, not customers walking through your door.
- 02
Wasted Budget
Generic keyword targeting wastes budget on the wrong audience.
- 03
Zero Attribution
No attribution — you cannot trace which campaign produced which customer.
02The approach
What does CMO-level strategy look like for paid ads?
CMO-level strategy means building campaigns around your specific business model and sales cycle rather than using templates. It involves precise audience segmentation based on real buyer behavior and expert copywriting. Every dollar is tracked through live attribution, ensuring continuous monthly optimization against conversion data, not just quarterly check-ins.
- 01
Custom Architecture
Campaign architecture built for your specific business model and sales cycle.
- 02
Precise Targeting
Audience segmentation based on real buyer behavior in Phoenix and Scottsdale.
- 03
Expert Copywriting
Ad copy written by a CMO who has studied what actually converts in this market.
- 04
Full Transparency
Live attribution tracking so every dollar is accounted for.
- 05
Continuous Improvement
Monthly optimization, not quarterly check-ins.
03Side by side
How does Wise Roots compare to typical agencies?
While typical agencies assign junior account managers to work from templates, Josh Levine personally manages your campaigns. You retain full ownership of your ad accounts and there is no minimum ad spend required. We provide live attribution reporting that traces every dollar back to a customer, rather than just showing impressions.
04Scope
What exactly do you get?
Google Ads
- Search campaigns (branded and non-branded)
- Display campaigns (retargeting and awareness)
- Demand Gen video
- Local Services Ads
- Performance Max where appropriate.
Meta Ads
- Facebook and Instagram management
- Audience building
- Creative strategy
- Retargeting sequences
- Lead generation campaigns.
“Most agencies optimize for impressions, because impressions are easy to report. We optimize for customers walking through your door, which is harder to do and the only thing you can actually spend.”
05In practice
What results do clients see in the first 90 days?
A Phoenix restaurant client saw reservation-intent clicks increase 340% and cost per new customer drop 52% within 90 days.
An orthodontic practice doubled new patient inquiry volume within the first 90 days.
A local service business achieved 4x revenue returned for every dollar spent within 60 days.
Results vary by industry and market. Josh will give you honest projections during your strategy call.
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PRICING
Transparent Pricing. Real Returns.
Starter
Prove your return on investment before scaling your marketing spend
For businesses ready to get serious about digital marketing.
- Google Ads management
- Monthly performance reporting
- Basic SEO audit
- Email support
Growth
Our 2025 restaurant geofencing clients averaged 6x return on ad spend after 90 days
Full-stack marketing for businesses ready to scale.
- Everything in Starter
- Geofencing campaign management
- Local SEO management
- Content engine (4 posts/mo)
- Attribution dashboard
- Priority support
Enterprise
Built for multi-location businesses ready to dominate their market
Custom solutions for multi-location and high-growth businesses.
- Everything in Growth
- Custom AI agents
- Multi-location management
- Dedicated strategist
- Custom integrations
- White-glove onboarding
Month-to-month. No contracts. Cancel anytime.
06FAQ
What do buyers ask most often?
How long before I see results?
Measurable improvement in click quality and cost per conversion within 30 days. Revenue impact typically shows within 60 to 90 days.
Do you require a minimum ad spend?
No. Ad spend is separate and stays in your account. You decide the media investment.
Who owns the ad accounts?
You do. Your accounts are yours. If you leave, you keep everything.
How are you different from other Google Ads agencies?
Most agencies assign a junior account manager following a template. Josh personally builds and manages every campaign as a 20-year CMO.
What reporting do I get?
Monthly performance reports with campaign metrics, conversion data, and strategic recommendations. Growth and Enterprise clients get a live attribution dashboard.