The Root tracks what is actually changing in AI and marketing for business owners: answer engines replacing search, what the ad platforms shipped this week, local visibility, and the plays working right now. New intelligence published every week by Josh Levine, the Phoenix CMO behind Wise Roots.
Paid MediaKroger Used AI to Kill Bad Ads Before Running Them
Kroger didn't use AI to make ads. It used AI to kill the bad ones before the money went out the door. The result was 4x higher conversions at up to 70% lower cost per conversion, according to a study with Vidmob and MMA Global. Most small businesses are still thinking about AI as a production tool. This flips that entirely.
Paid MediaMed Spa Marketing in Phoenix: Why Most Clinics Waste Their Ad Budget (And How to Fix It)
Med spas in Phoenix are spending real money on ads and not seeing it come back. Here are the three biggest mistakes, what actually drives bookings, and why compliance expertise matters more than most agencies admit.