What Is Geofencing Advertising?
(And Why Phoenix Businesses Are Using It to Steal Customers)
Location-based ads that reach your competitor's customers before they leave the parking lot. No cookies. Device-level precision within 5-10 meters. The most precise targeting tool in digital marketing.
How Geofencing Works — In Plain English
1. We Draw a Virtual Fence
We define a precise geographic boundary around any location: a competitor's storefront, an event venue, a neighborhood, a shopping center. The fence can be as small as a single building or as large as a city block.
2. We Serve Ads to Phones Inside
When someone's phone enters the geofenced area, they become eligible for your ad. We serve display ads, video ads, or search-triggered placements directly to their device. No cookies required — this is device-level targeting.
3. We Follow Them for 30 Days
After a phone enters the geofenced area, we can continue serving your ads to that device for up to 30 days. This means your brand stays in front of someone who was physically at your competitor's location, long after they've left.
Who Uses Geofencing?
Retail
Target competitor stores and shopping centers. Reach customers who are actively shopping in your category.
Events
Target trade shows, conferences, and local events where your potential customers gather. Follow attendees for 30 days after the event ends.
Home Services
Target neighborhoods with new building permits, competitor service vehicles, and areas where homeowners are actively investing in improvements.
Learn more about our core Geofencing Service or read our latest blog insights.
What Geofencing Delivers
40% Foot Traffic Lift
- Restaurant client, Phoenix
- Geofenced 3 competitor locations during dinner service
$4.20 Cost Per Store Visit
- Med spa client, Scottsdale
- Targeted premium retail corridors and competitor practices
3.8x ROAS on Spend
- Multi-location business
- Combined geofencing with Google Ads retargeting
How Geofencing Compares
| Feature | Geofencing | Google Display | Meta Ads (FB/IG) |
|---|---|---|---|
| Targeting Precision | 5-10 meters (specific buildings) | Interest & demographic | Interest, behavior, lookalike |
| Intent Level | High — physically at or near a relevant location | Low — browsing websites | Medium — social scrolling |
| Follow-Up Window | 30 days device-level | Cookie-dependent | Pixel-dependent, 7-28 days |
| Best Use Case | Steal competitor traffic, event targeting | Broad awareness, remarketing | Visual storytelling, retargeting |
| Cookie Required? | No | Yes | Yes (pixel) |
Geofencing is included in our Growth package at $3,000/mo.
Standalone geofencing campaigns are also available.
Talk to Josh About PricingMonth-to-month. No contracts.
Frequently Asked Questions
How precise is the targeting?
Geofencing accuracy is within 5-10 meters. We can target a specific building entrance, a parking lot, or a section of a shopping center. The technology uses GPS, Wi-Fi, and cellular data to identify devices within the boundary.
How long does it take to set up?
A geofencing campaign can be live within 48 hours. We define your target locations, build the creative, and launch. Most of the setup time is spent on strategy: choosing the right locations to target and building the right messaging for each audience.
What's the minimum budget for geofencing?
Standalone geofencing campaigns typically start at $1,500/month in ad spend plus management. For most businesses, geofencing works best as part of a broader strategy — it's included in our Growth package at $3,000/month alongside Google Ads and SEO.
How do you measure results?
We track three things: impressions served inside the geofence, click-through on those ads, and conversion zone visits — meaning we can tell you when someone who saw your geofencing ad later walked into your business. This is actual foot traffic attribution, not just clicks.
Can we target a specific event like a trade show?
Yes. Event geofencing is one of the highest-ROI applications. We draw a fence around the event venue, serve ads during the event, and then follow those devices for 30 days afterward. Great for B2B lead generation, restaurant promotions during concerts, and retail during festivals.